Moves Chiropractic Logo

Moves Chiropractic, a new practice based in Pittsburgh, PA, approached me to create a brand identity that communicates movement, wellness, and professionalism. The client requested a natural aesthetic with a calming color palette—favoring greens and blues—and wanted the logo to incorporate a subtle reference to the spine.

The final logo features a bold, custom “M” with a dynamic spine-inspired graphic integrated into the letterform, representing both motion and the core of chiropractic care. I developed multiple logo variations for flexible use across digital and print applications, ensuring the identity remains consistent and visually impactful in any context.